brand identity

Gebze ve çevresinde 30 yıla yakın bir süredir faaliyet gösteren, iş yeri ve konut projeleriyle bölgenin vizyonunu belirleyen, teknoloji ve sürdürülebilirlik konularındaki son gelişmeleri yakından takip eden Gökçe Yapı için kurumsal kimlik ve marka yönetimini üstlendiğimiz bu süreçte neler yaptık? Nereden başlayıp nereye geldik? Nasıl yaptık? Bi’ bakın istedik :) Home N2 Mobil N2 Mobil Tracking Systems Inc., which was established in 2014 as the distributor of the Karel brand, one of the leading companies in communication in our country, in the field of mobile tracking systems, aims to be the leader in the market by producing solutions that make a difference in the sector with 100% domestic production and software. Services offered to its users; Vehicle Tracking Systems, Earthmoving Tracking System, Station Tracking System, Service Tracking System, Parent Information System, Motor Vehicles Driving Courses Information Systems offers tracking solutions and acts with a mission focused on improving its service network. Legacy Logotype The main problem of the logo representing the brand; Figures do not have identical values with typography. The graphical approach, which symbolizes mobile communication, not only limited the service diversity of the brand, but also removed it from the elements of balance. While the symbol to be used as an emblem exhibits a common figure approach to stylize the letter N and the number 2, it also creates a frequency wave expression. While the emblem serves as an icon when used alone, the dynamic structure has been tried to be emphasized with a gradient. In typography, the font with clear reading and space balance is preferred. With its gray tone, it added a seriousness to the innovative stance of the emblem. It is planned to change the name of the word MOBILE according to the service name in the sub-service branches by bringing the N2 expression to the forefront for brand awareness. Example; N2 HTS, N2 DTS... In typography, the font with clear reading and space balance is preferred. With its gray tone, it added a seriousness to the innovative stance of the emblem. It is planned to change the name of the word MOBILE according to the service name in the sub-service branches by bringing the N2 expression to the forefront for brand awareness. Example; N2 HTS, N2 DTS... In typography, the font with clear reading and space balance is preferred. With its gray tone, it added a seriousness to the innovative stance of the emblem. It is planned to change the name of the word MOBILE according to the service name in the sub-service branches by bringing the N2 expression to the forefront for brand awareness. Example; N2 HTS, N2 DTS... 1 4 2 1 1/4 Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. © 2020 TETRA

promotional films

Gebze merkezde uzun yıllardır araç alım satımı faliyeti gösteren Trakya Motors’un günlük araç kiralama alanında hizmet vereceği, ulusal değer taşıyacak bir marka oluşturmak için kolları sıvadık. TETRA Reklam Ajansı Home CRLA CRLA, which set out with the aim of becoming a dynamic, young and high-energy brand created by Trakya Motors company, which buys and sells second-hand and new vehicles, for daily car rental service, was chosen among many brand names. A typographic logotype has been created with a modern and animated typeface to ensure memorability and easy perception. Added a dot in negative space between the letters “C” and “R” to support readability as “rent”. 5 4 3 5 1/6 Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. 2022 © TETRA

1982’den beri ekmek ve unlu mamüller üzerine hizmet veren marka, açtığı 3. şubesiyle eşsiz lezzetlerine pastane ürünlerini ekleyerek yeni bir imajla marka yüzünü yenilemeye gitmek istedi. Home Gumsaş Bakery The brand, which has been serving bread and bakery products since 1982, wanted to renew its brand face with a new image by adding patisserie products to its unique flavors with its third branch opened. to be or not to be... Story First of all, we presented our logotype design, which will be the new face of the brand. Then we prepared the packaging designs that will create the corporate image. Our goal was to create a perception of innovative stance by making the image of "fresh and natural" feel. We also worked for the sub-brand and it turned out to be something we liked very much. Rahmioglu Baklavas The sub-brand name that the brand will use in sorbet desserts will be Rahmioğlu. We aimed to create a brand expression that reflects this stance on its sectoral experience and presents baklava and varieties of quality that will be the reason for preference. A design that can be easily perceived and applied, reflecting the experience of the past, while at the same time showing an attitude that supports the perception of innovative luxury and quality... Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. 2022 © TETRA

Kurumsal Kimliğini baştan yaratarak ileriye dönük bir marka ile kampanya süreçlerini yönettiğimiz Birr için hazırladığımız kurumsal kimlik, kampanya ve dijital medya çalışmalarımız. TETRA Reklam Ajansı Home birr First of all, we renewed BirrYapı's brand identity. Then, it will consist of 2 stages and have a total of 400 flats BirrŞehir' We planned the concept of project development and sustainable brand value. We started the project launch on December 12, 2016. After completing all the media planning of the launch, we reached approximately 650,000 unique people within 10 days, together with our sales and marketing strategies, and we have been instrumental in the sale of 60 apartments from the project so far. Legacy Logotype We decided that the dominant color should be a color that refers to the basic elements of the sector, instead of red, by moving on a more rigid, plain and typographic logotype instead of the template emblem that does not carry a unique expression for the brand. taslak2 taslak1 taslak2 1/2 its unique typographic structure stylises the original stance. while the emblemless structure brings the brand name to the fore. exhibited a different style from other companies in the sector. perspective sections symbolize the forward-looking face, structures that will have visionary value, and stability. Blue is the color of trust, stability and innovation. This shade of blue refers to the sky, stylized forward-looking goals. Logo1 logo3 logo 4 Logo1 1/4 Project Launch Our first task for the mass housing project, which was planned under the name "Bir Dört Beş Üç", was to find a catchy name that could carry brand value. As a result of our studies, we rolled up our sleeves for the project called "BirrŞehir". It has succeeded in becoming a brand that will become the name of a stop even for public transportation vehicles, add value to the region where it is located and that that location will be remembered in the future. 1. Campaign Period In the first period of our campaign, we made an ambitious and interesting entrance with the spot "Birr City that will change the standards of Gebze". We simultaneously published advertisements consisting of project features, detail and price information on facade advertisements, bus wraps, radio spots, print and digital media channels. IMG_9613 IMG_9576 IMG_9574 IMG_9613 1/9 2. Campaign Period In the second and most influential part of our campaign, we made it memorable by making outdoor advertisements in the most central locations of Gebze and broadcasts on other channels with the spot "The most valuable marriage proposal of this year". IMG_5349 IMG_5326 IMG_5369 IMG_5349 1/5 3. Campaign Period In the third period of our campaign, we achieved a feeling of trust and awareness with the slogan "More than half sold, advantageous brand project with early delivery", which complements the perception of success in the first two periods. 3 5 2 3 1/9 facebook low instagram low facebook low 1/2 01 02 12 01 1/12 Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. © 2020 TETRA

Home N2 Mobil N2 Mobil Tracking Systems Inc., which was established in 2014 as the distributor of the Karel brand, one of the leading companies in communication in our country, in the field of mobile tracking systems, aims to be the leader in the market by producing solutions that make a difference in the sector with 100% domestic production and software. Services offered to its users; Vehicle Tracking Systems, Earthmoving Tracking System, Station Tracking System, Service Tracking System, Parent Information System, Motor Vehicles Driving Courses Information Systems offers tracking solutions and acts with a mission focused on improving its service network. Legacy Logotype The main problem of the logo representing the brand; Figures do not have identical values with typography. The graphical approach, which symbolizes mobile communication, not only limited the service diversity of the brand, but also removed it from the elements of balance. While the symbol to be used as an emblem exhibits a common figure approach to stylize the letter N and the number 2, it also creates a frequency wave expression. While the emblem serves as an icon when used alone, the dynamic structure has been tried to be emphasized with a gradient. In typography, the font with clear reading and space balance is preferred. With its gray tone, it added a seriousness to the innovative stance of the emblem. It is planned to change the name of the word MOBILE according to the service name in the sub-service branches by bringing the N2 expression to the forefront for brand awareness. Example; N2 HTS, N2 DTS... kurumsal kimlik1 kurumsal kimlik2 kurumsal kimlik3 kurumsal kimlik1 1/4 N2 Mobil N2 Mobil Tracking Systems Inc., which was established in 2014 as the distributor of the Karel brand, one of the leading companies in communication in our country, in the field of mobile tracking systems, aims to be the leader in the market by producing solutions that make a difference in the sector with 100% domestic production and software. N2 Mobil N2 Mobil Tracking Systems Inc., which was established in 2014 as the distributor of the Karel brand, one of the leading companies in communication in our country, in the field of mobile tracking systems, aims to be the leader in the market by producing solutions that make a difference in the sector with 100% domestic production and software. N2 Mobil N2 Mobil Tracking Systems Inc., which was established in 2014 as the distributor of the Karel brand, one of the leading companies in communication in our country, in the field of mobile tracking systems, aims to be the leader in the market by producing solutions that make a difference in the sector with 100% domestic production and software. Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. © 2020 TETRA

websites

Home CRLA CRLA, which set out with the aim of becoming a dynamic, young and high-energy brand created by Trakya Motors company, which buys and sells second-hand and new vehicles, for daily car rental service, was chosen among many brand names. A typographic logotype has been created with a modern and animated typeface to ensure memorability and easy perception. Added a dot in negative space between the letters “C” and “R” to support readability as “rent”. 1/3 Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. 2022 © TETRA

Yenilik, prestij, konfor, stil gibi temellere üzerine kurulan marka yılların verdiği tecrübe ile iç mekan dekorasyonunda alternatif çözüm arayanlara oturma grupları, yemek odaları, yatak odaları, çalışma odaları, açık hava ürünleri gibi bir çok kategoride hizmet verecek. Home PAÑOTELA The brand, which was formed by the combination of classical and modern design concepts by coming together with deep-rooted names in decoration areas such as furniture, curtains and chandeliers in our region, aims to be the definition of quality in their fields by offering first class and unique choices to its customers with its high quality and special design collections. The brand, built on the foundations of innovation, prestige, comfort and style, will serve those who seek alternative solutions in interior decoration in many categories such as living rooms, dining rooms, bedrooms, study rooms, outdoor products, with years of experience. balance; It is the most basic design principle for the aesthetic consistency of ideas created on a surface. ratio; It is the size/measurement relationship between the elements in a composition or between each other and the whole. emphasis; It is a way of directing the eye into a composition by creating a focal point in the design. rapport; They are combinations that emphasize the differences of a whole composition or create a balance between them. minimalism; It is to emphasize simplicity and objectivity by pointing out the multiplicity and power of the few. aesthetic; It is the science of artistic creativity, beauty in art and life, and the concept of beauty. sketch1 sketch4 sketch3 sketch1 1/4 As the font, we chose a masculine, serif and innovative character that complements the balance element and is determined by large letters. A brand that is based on concepts such as design, innovation and prestige can only be expressed with a logotype based on the principle of balance, which is one of the basic principles of design. Our Other Projects To play, press and hold the enter key. To stop, release the enter key. All ideas, methods and applications that we have designed and shown on this page are protected by copyright under the Law on Intellectual and Artistic Works. 2021 © TETRA

MATCH GROUP Corporate Identity Designs

IMA GROUP Corporate Identity Designs